THE IMPACT OF LINGUISTIC FEATURES IN ADVERTISING ON AI TRANSLATION ACCURACY AND CULTURAL SENSITIVITY

Abstract

The world of AI translation has seen major improvements in the last few years. Unfortunately, cultural nuances and adaptations remain one of the biggest barriers AI systems face, especially with English and Uzbek. This paper examines the problem AI translation systems encounter when dealing with cultural and idiomatic subtleties of these languages. We utilize both qualitative and quantitative methods to assess the context relevance of AI translation in the given cultures.