Improving Brand Management in Commercial Enterprises

dc.contributor.author	J.X. Kambarov
dc.contributor.author	A.G. Allaberganov
dc.date.accessioned	2026-01-01T21:15:06Z
dc.date.issued	2022-06-14
dc.description.abstract	The article is devoted to determining the place and role of branding in the company management system. The author defines the concept and essence of branding, reveals the impact of branding on the company's performance, determines the role of the brandin business and consumer markets, and also analyses the problems and prospects of company brand management.
dc.format	application/pdf
dc.identifier.uri	https://geniusjournals.org/index.php/erb/article/view/1705
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/66727
dc.language.iso	eng
dc.publisher	Genius Journals
dc.relation	https://geniusjournals.org/index.php/erb/article/view/1705/1523
dc.source	Eurasian Research Bulletin ; Vol. 9 (2022): ERB; 16-19
dc.source	2795-7675
dc.subject	Corporate brand, branding, brand development, brand
dc.subject	communications, strategy development, internal branding, HR branding.
dc.title	Improving Brand Management in Commercial Enterprises
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

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