THE ROLE OF STRATEGIC COMPETENCE IN ENHANCING THE GROWTH AND SURVIVAL OF THE ORGANIZATION

Abstract

The aim of the research is to delve into the impact and association of the strategic capability variable as an independent variable and the growth and survival of the organization as a dependent variable, as the independent variable includes a set of dimensions (marketing capability, linking capability, technological capability, administrative capability), while the dependent variable includes dimensions It was represented by (Leadership, growth, enhancement, decline) and the clothing company was chosen (ozoon03( (spread in most Iraqi governorates and a sample of the company's leaders and branches was targeted and the sample size was (100) and a set of statistical programs were used represented by the statistical program (JASP) in addition to a set of statistical methods represented by describing the variables and their dimensions and analyzing the relationship of correlation and influence, The research concluded that several Conclusions, the most important of which was (Strategic competence is one of the main factors that enable organizations to achieve competitive superiority, through developing unique and applicable strategies that enable organizations to improve their positions in the market and outperform their competitors). Also a number of Recommendations were The most prominent Organizations should develop a strategic vision. clear future Determine the goals and directions you wish to achieve. This vision must be inspiring, feasible, and compatible with the current and future work environment.