MANAGEMENT PROCESS CHARACTERISTICS IN ENHANCING THE EXPORT POTENTIAL OF TEXTILE INDUSTRY ENTERPRISES

Abstract

The article examines the distinctive features of management processes in textile industry enterprises aimed at enhancing their export potential. It analyzes how strategic planning, organizational structure, production management, marketing, and resource optimization contribute to improving export performance. The study highlights the importance of integrating internal management mechanisms with external market demands to achieve sustainable growth in international trade. Practical recommendations are provided for textile enterprises to strengthen their competitive position in global markets through effective management practices.