THE ROLE OF METAPHORS IN OUR COGNITION
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Web of Journals Publishing
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This article extends the analysis of meaning-making in communication by introducing the concept of framing. Drawing on interdisciplinary traditions from sociology, artificial intelligence, semantics, and linguistics, it conceptualizes a frame as a structured portion of background knowledge related to a specific area of the environment. Frames guide communication, shape behavioral expectations, support inferences, and are closely linked to particular lexical and grammatical choices.