THE SPEECH GENRE “TOAST” AS A SOCIOLINGUISTIC PHENOMENON

Abstract

The speech genre of the toast, a formalized public address centered on expressing good wishes, serves as a fascinating sociolinguistic phenomenon. This article delves into the unique features of toasts, exploring how they intersect with language, social context, and cultural norms. The exploration encompasses the linguistic characteristics, social context and cultural norms of the speech genre of the toast. As linguistic characteristics of the speech genre of the toast we examined the specific vocabulary, sentence structures, and pragmatic functions employed within toasts. The article investigates the role of toasts in various social settings, such as weddings, celebrations, or formal gatherings. We had a research on how toasts function to establish rapport, solidify social bonds, or mark significant occasions. The toasting traditions can vary greatly across cultures. The article explores how cultural factors influence the etiquette, content, and overall significance of toasts within a specific society. By examining these elements, the work aims to shed light on the multifaceted nature of toasts as a sociolinguistic phenomenon. It reveals how toasts act as microcosms of social interaction, reflecting cultural values and shaping interpersonal dynamics