BEHAVIORAL BIASES AND THEIR IMPACT ON THE QUALITY OF STRATEGIC DECISIONS – AN EXPLORATORY STUDY IN A SAMPLE OF TOURISM AGENCIES

Abstract

The research aims to provide a set of practical and theoretical information to those in charge of the Iraq Stock Exchange and the relevant authorities. Through this, the nature of the research variables, their sources and causes, and the extent of their reflection on the research sample can be clarified to direct the attention of the departments of the researched organization and make them more suitable for the reality of the required performance in an environment characterized by turbulence and uncertainty. The research problem appears through the researcher's follow-up of the overall indicators of activity in the Iraq Stock Exchange. The departments working in this important detail were unable to adopt the active role in the events industry and apply the structure of operations related to the transformation of sensory inputs, editing, storing and retrieving information in order to take the proactive steps to influence the mission environment. The research sample consisted of (130) views from the departments operating in the tourism agencies and at various administrative levels that were surveyed according to a questionnaire prepared for this purpose. The data obtained were processed according to the package of specialized statistical programs. One of the most prominent findings of the research is that the departments operating in the tourism agencies agencies have usual and stable attitudes or preferences that determine the forms of awareness of the nature of the work , the services provided and the prevailing performance, which means that the departments are moving at an almost emotional pace, such as optimism or aversion to losses, which is self-evident in cases of dealing with the financial aspects, in which the psychological and emotional dimension often has the greatest weight. One of the most important recommendations is the need to raise the level of interaction between the tourism agencies and research and academic institutions, as this agencies is a rich space to absorb the field aspects of various research and studies, which enhances the benefit of each organization.