THE ROLE OF STRATEGIC INTELLIGENCE IN IMPROVING CREATIVE PERFORMANCE THROUGH THE INTERACTIVE VARIABLE KNOWLEDGE MANAGEMENT INFRASTRUCTURE

Abstract

The study aimed to reveal the relationship between strategic intelligence as an independent variable and knowledge management infrastructures as an interactive variable to enhance creative performance as a dependent variable, The problem of the study revolved around a major question: Is it possible to develop and improve creative performance through the impact of strategic intelligence in light of the presence of an interactive role for the knowledge management infrastructure? The importance of the study emerges through revealing the impact of strategic intelligence in enhancing creative performance, which is an urgent necessity to obtain a sufficient outcome of the achievements and fruitful efforts of the organization under study and in light of the availability of the infrastructure requirements for knowledge management. For the purpose of achieving the objective of the study, the analytical descriptive approach was used to conduct the analysis process to determine the correlation and influence relationships between the variables of the study. individually. For the purpose of processing the data of the study and testing its hypotheses, a number of statistical methods and programs were used, and the results were extracted based on the programs (Amos v.25; SPSS Smartpls).