THE IMPACT OF COMPETITIVE BEHAVIOR DRIVERS ON COMPETITIVE RESPONSE-AN ANALYTICAL STUDY ON THE IRAQI TELECOMMUNICATIONS COMPANIES ASIACELL AND ZAIN

Abstract

The study sought to know the impact of competitive behavior drivers on the competitive response In the Iraqi telecommunications companies Asiacell and Zain. In this research, the researcher used the descriptive analytical approach to achieve this goal. The study population was represented by (900) employees distributed among (500) employees in Asiacell and (400) An employee in the Iraqi Zain Telecommunications Company, and a non-random (purposive) sample was drawn from them, amounting to (200) (196) at Asiacell and Zain Telecommunications Company, respectively, so that the study sample was (396) individuals, and the questionnaire was the main tool for collecting data. The questionnaire was the main tool for collecting data. The data was processed using the statistical program (SPSS) to prove the validity of the research hypotheses related to the effect and relationship between the two research variables, and the regression coefficient and correlation coefficient were used as statistical methods. The research reached several conclusions, the most important of which is the presence of a significant effect of competitive behavior drivers on the competitive response of the telecommunications companies in the study sample, which explains that the availability of competitive behavior drivers enhances the competitive response of companies. The results of the research confirmed several recommendations, the most important of which is identifying current and future human needs within the framework of the information collected to find distinct solutions to work problems.