USE OF RHETORICAL INTERROGATIVES IN ADVERTISING LANGUAGE
loading.default
item.page.date
item.page.authors
item.page.journal-title
item.page.journal-issn
item.page.volume-title
item.page.publisher
Scholar Express Journal
item.page.abstract
This article analyzes that when expressing imperative content through rhetorical interrogative constructions, although the meaning of motivation and coercion is strict, the expression is soft, expressiveness leads in the semantic structure of rhetorical interrogative sentences, and therefore, they are an extremely necessary element of the advertising text