DIRECTIONS FOR INCREASING THE COMPETITIVENESS OF AGRO-INDUSTRIAL ENTERPRISES

Abstract

The agro-industrial sector plays a crucial role in the global economy, providing food, raw materials, and employment opportunities. However, increasing competition, market volatility, and changing consumer demands have made it increasingly challenging for agro-industrial enterprises to maintain their competitiveness. This article explores various strategies and directions that can help these enterprises enhance their competitiveness and ensure sustainable growth. The key areas discussed include the adoption of innovative technologies, development of human resources, improvement of supply chain management, focus on environmental sustainability, and investment in research and development.