Appropriate Use Of Means Of Conveying Meaning In Speech

Abstract

This article analyzes the importance of appropriate use of meaning-shifting techniques in enhancing speech effectiveness. The article explores the role of phrases, metaphors, analogies, and other rhetorical tools in speech, showing how they can help build effective communication with listeners. On the basis of the literature analysis and practical examples, the article develops strategies for effective application of semantic transfer methods and discusses how they can be integrated in speech education