SCIENTIFIC AND METHODOLOGICAL FOUNDATIONS OF MARKETING MANAGEMENT IN THE ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
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Modern American Journals
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This article examines the scientific and methodological foundations of marketing management in the activities of higher education institutions. Based on international experiences and statistical data, the role of marketing management in ensuring the competitiveness of universities is analyzed. The article discusses modern marketing methods applied in the higher education system, their scientific foundations, and the possibilities of implementing them in national conditions.