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SCIENTIFIC AND METHODOLOGICAL FOUNDATIONS OF MARKETING MANAGEMENT IN THE ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS

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dc.contributor.authorShodiyabonu Abitdjanovna Khodjayeva
dc.date.accessioned2025-12-28T12:53:32Z
dc.date.issued2025-09-26
dc.description.abstractThis article examines the scientific and methodological foundations of marketing management in the activities of higher education institutions. Based on international experiences and statistical data, the role of marketing management in ensuring the competitiveness of universities is analyzed. The article discusses modern marketing methods applied in the higher education system, their scientific foundations, and the possibilities of implementing them in national conditions.
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dc.identifier.urihttps://usajournals.org/index.php/4/article/view/1015
dc.identifier.urihttps://asianeducationindex.com/handle/123456789/5494
dc.language.isoeng
dc.publisherModern American Journals
dc.relationhttps://usajournals.org/index.php/4/article/view/1015/1102
dc.rightshttps://creativecommons.org/licenses/by/4.0
dc.sourceModern American Journal of Business, Economics, and Entrepreneurship; Vol. 1 No. 6 (2025); 196-199
dc.subjectHigher education institutions, marketing management, scientific and methodological foundations, education services market, digital transformation, international experience, innovation management, student needs, competitiveness, quality of education.
dc.titleSCIENTIFIC AND METHODOLOGICAL FOUNDATIONS OF MARKETING MANAGEMENT IN THE ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Article

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