THE ROLE OF MARKETING MANAGEMENT IN ENHANCING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES
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Modern American Journals
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The article examines the role of marketing management in ensuring the competitiveness of small businesses. The main problems faced by small businesses in a competitive environment are identified, and recommendations for overcoming them are proposed. The results of the study emphasize the importance of a strategic approach to marketing management for the long-term sustainable development of small enterprises.