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THE ROLE OF MARKETING MANAGEMENT IN ENHANCING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES

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dc.contributor.authorVakhabov Asadullo Ubaydullo ogli
dc.date.accessioned2025-12-28T12:53:32Z
dc.date.issued2025-09-25
dc.description.abstractThe article examines the role of marketing management in ensuring the competitiveness of small businesses. The main problems faced by small businesses in a competitive environment are identified, and recommendations for overcoming them are proposed. The results of the study emphasize the importance of a strategic approach to marketing management for the long-term sustainable development of small enterprises.
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dc.identifier.urihttps://usajournals.org/index.php/4/article/view/1013
dc.identifier.urihttps://asianeducationindex.com/handle/123456789/5492
dc.language.isoeng
dc.publisherModern American Journals
dc.relationhttps://usajournals.org/index.php/4/article/view/1013/1084
dc.rightshttps://creativecommons.org/licenses/by/4.0
dc.sourceModern American Journal of Business, Economics, and Entrepreneurship; Vol. 1 No. 6 (2025); 181-190
dc.subjectmarketing management, small business, competitiveness, marketing strategy, digital marketing, personalization, customer experience, sustainable development.
dc.titleTHE ROLE OF MARKETING MANAGEMENT IN ENHANCING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Article

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